Privacy Policy
How we collect, use, and protect your personal information
Last updated: 29 January 2026
1. Introduction
Impira Pty Ltd ("Impira", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website impira.com.au and use our services.
We comply with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) and applicable international privacy laws, including the General Data Protection Regulation (GDPR) where applicable.
2. Information We Collect
2.1 Information You Provide
We collect information you voluntarily provide when you:
- Complete forms on our website (contact forms, newsletter subscriptions, report downloads)
- Request information about our services
- Communicate with us via email or other channels
- Attend our events or webinars
This information may include your name, email address, company name, job title, phone number, and any other information you choose to provide.
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain information, including:
- Device information (browser type, operating system, device type)
- IP address and approximate geographic location
- Pages visited and time spent on our website
- Referring website or source
- Interaction data (clicks, scrolls, form interactions)
2.3 Information from Third Parties
We may receive information about you from third-party platforms, including:
- LinkedIn and other social media platforms when you interact with our content or ads
- Analytics providers and advertising partners
- Business partners and referral sources
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide requested services
- Send you research reports, newsletters, and marketing communications (with your consent)
- Improve our website, services, and user experience
- Analyse website usage and marketing campaign effectiveness
- Comply with legal obligations and protect our rights
- Personalise your experience and deliver relevant content
4. Legal Basis for Processing
We process your personal information based on:
- Consent: When you opt-in to receive marketing communications or download resources
- Legitimate interests: To improve our services, conduct analytics, and communicate about our business offerings
- Contractual necessity: To provide services you have requested
- Legal compliance: To meet our regulatory obligations
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. These include:
- Essential cookies: Required for website functionality
- Analytics cookies: Help us understand how visitors use our website
- Marketing cookies: Used to deliver relevant advertising and track campaign performance
You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.
6. Third-Party Services
We use the following third-party services that may collect information about you:
- Netlify: Website hosting and form submissions
- LinkedIn: Advertising, analytics, and lead generation through LinkedIn Insight Tag and Lead Gen Forms
- Google Analytics: Website analytics and user behaviour tracking
These services have their own privacy policies governing their use of your data. We encourage you to review their policies.
6.1 LinkedIn-Specific Disclosures
When you interact with our LinkedIn advertising or complete a LinkedIn Lead Gen Form:
- LinkedIn may share your profile information (name, email, company, job title) with us based on your LinkedIn privacy settings
- We use LinkedIn Insight Tag to measure ad performance and create custom audiences
- You can control LinkedIn data sharing in your LinkedIn advertising settings
7. Data Sharing and Disclosure
We do not sell your personal information. We may share your information with:
- Service providers who assist in operating our website and delivering services
- Professional advisors (legal, accounting, consulting)
- Law enforcement or regulatory bodies when required by law
- Business partners with your consent
All third-party service providers are contractually obligated to protect your information and use it only for specified purposes.
8. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and maintain our relationship with you
- Comply with legal and regulatory requirements
- Resolve disputes and enforce our agreements
When information is no longer needed, we securely delete or anonymise it.
9. Your Rights
Depending on your location, you may have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Objection: Object to processing of your information for certain purposes
- Portability: Receive your data in a structured, machine-readable format
- Withdraw consent: Withdraw consent for marketing communications at any time
To exercise these rights, please contact us at privacy@impira.com.au.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Secure HTTPS encryption for all website traffic
- Access controls and authentication measures
- Regular security assessments and updates
- Employee training on data protection practices
While we take reasonable precautions, no method of transmission over the internet is 100% secure.
11. International Data Transfers
Your information may be transferred to and processed in countries outside Australia, including the United States (for cloud services and analytics). We ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.
12. Children's Privacy
Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date. We encourage you to review this policy periodically.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Impira Pty Ltd
Email: privacy@impira.com.au
General enquiries: hello@impira.com.au
Website: impira.com.au
If you are not satisfied with our response to your privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).